Category: Marketing

Our two main websites are vital sources of information for The Document Foundation and the LibreOffice software. In 2023 we posted regular updates on our blog, including press releases and community interviews

(This is part of The Document Foundation’s Annual Report for 2023 – we’ll post the full version here soon.)

TDF website (documentfoundation.org)

The Document Foundation website provides general information about the foundation (overview, statutes, code of conduct, financials and reports) and its governance (board of directors, membership committee, members, advisory board, and engineering steering committee), and about LibreOffice certification, including a list of certified developers, and professionals for migrations and trainings.

In 2022, we launched a new version of documentfoundation.org, using the Hugo website building framework. In 2023 we worked on updates to this site, refining the design and keeping content about the foundation’s various bodies up-to-date.

During 2023, the foundation’s website was visited 107,558 times, with 143,731 page views, a slight reduction in both statistics from 2022. Continent-wise, the largest chunk of visits were from Europe (49%), followed by North America (30-%) and Asia (15%). And for operating systems: the most visits were from PCs using the Windows (61%) operating system, followed by GNU/Linux (13%, a 3% gain from 2022) and macOS (8%), while for browsers: Chrome had 41%, followed by Firefox (16%) and Microsoft Edge (14%).

This image shows weekly visits to documentfoundation.org, throughout 2023:

LibreOffice website (libreoffice.org)

The LibreOffice website provides information about the office suite and the document format, the various download options, how to get help, how to contribute to the project, events where users can get to know the LibreOffice community, and how to make a donation to support the project and the community.

In 2023, we continued to make improvements and tweaks to the website, updating the timeline that shows events, activities and new releases of LibreOffice. We also worked on updates to the “Discover” and “New features” sections of the site, to reflect new versions of the software.

During 2023, the English-language LibreOffice website was visited 19,176,691 times (a 0.8% gain over 2022), with 46,011,840 page views (a -1.1% drop). Most visits were from Europe (52%), followed by Asia (18%), North America (15%) and South America (10%), from PCs using the Windows operating system (82%), followed by macOS (5%) and Linux (2.5%). Regarding web browsers, Chrome was the most popular (43%), followed by Microsoft Edge (28%) and Firefox (13%).

This image shows weekly visits to www.libreoffice.org, throughout 2023:

Blogs

TDF’s blogs are essential for communicating activities inside and around the project, including new releases of LibreOffice, community events and support for other free and open source initiatives. In 2023, we used them to post regular interviews with community members and provide updates from team members about documentation, marketing, QA, design and more.

Blogs were also maintained by various native language communities including Japanese, French, Spanish, German and others. Thanks to the hard work of community members, we had press releases, tips and other articles translated into many languages, and picked up by local media organisations.

These native language blogs complement the information provided by the main blog in English, and by the two blogs managed by members of the design and the quality assurance projects, which provide updates about activities for the upcoming major releases.

In 2023, the English-language blog had 151,352 visits and 196,287 page views. The press releases for LibreOffice 7.5 and 7.6 were the most popular posts, followed by posts for minor bugfix releases.

Like what we do? Support the LibreOffice project and The Document Foundation – get involved and help our volunteers, or make a donation. Thank you!

We use our social media channels to raise awareness about our work, share information and encourage new contributors to join us

(This is part of The Document Foundation’s Annual Report for 2023 – we’ll post the full version here soon.)

Social media

In January 2023, our X (formerly known as Twitter) account @LibreOffice had 53,541 followers; by the end of the year, we had grown this to 62,443. Our most popular tweets were for major releases, but we also tweeted customised images for “Community Member Monday” interviews with short quotes, encouraging more users to get involved with LibreOffice projects.

In addition, we focused not only on our own tweets, but also retweeting announcements from the LibreOffice ecosystem and community members. We liked and retweeted messages of support from end users – many of whom were surprised and thankful that a large project would show them support. To keep the content flowing, we retweeted popular older tweets, and responded to individual messages.

On other social media platforms, we focused on growing our account on Mastodon, a Twitter-like open source, federated and self-hosted microblogging service. In 2023 we worked more on expanding our activities on our account @libreoffice@fosstodon.org, and from January to December, we grew our follower base from 17,632 to 24,987. We also joined Bluesky in 2023 thanks to invites from a community member, with our new account @libreoffice.bsky.social reaching over 150 followers by the end of the year.

Our Facebook page growth was smaller, from 60,278 page followers to 63,189. We’ve noticed a gradual reduction in activity on Facebook over the last few years, which reflects its changing audience, and the move towards newer mobile applications. Nonetheless, Facebook still provides a good opportunity to interact with end users of LibreOffice, and every day we checked in to answer questions, get feedback, and post announcements/tips about the software.

YouTube channel

Our YouTube channel grew from 18,108 subscribers and 2,886,284 video views in January 2023 to 20,504 subscribers and 3,217,282 video views by the end of the year. The “LibreOffice 7.5: New Features” video (a fantastic production by the Indonesian community) had almost 60,000 views – while the video for LibreOffice 7.6 had over 60,000. We also added videos of talks, presentations and workshops from the LibreOffice Conference 2023.

Meanwhile, our community helped out with tutorial videos – in particular Harald Berger of the German community, who continued to produce a series of professional-looking step-by-step guides to installing and using LibreOffice.

Like what we do? Support the LibreOffice project and The Document Foundation – get involved and help our volunteers, or make a donation. Thank you!