In January 2022, our English-language Twitter account @LibreOffice had 45,802 followers; by the end of the year, we had grown this to 52,808. Our most popular tweets were for major releases, but we also tweeted customised images for “Community Member Monday” interviews with short quotes, encouraging more users to get involved with LibreOffice projects.
In addition, we focused not only on our own tweets, but also retweeting announcements from the LibreOffice ecosystem and community members. We liked and retweeted messages of support from end users – many of whom were surprised and thankful that a large project would show them support. To keep the content flowing, we retweeted popular older tweets, and responded to individual messages.
On other social media platforms, we focused on growing our account on Mastodon, a Twitter-like open source, federated and self-hosted microblogging service. In 2019 we set up @libreoffice and started posting content, often more focused on technical users, compared to our tweets and Facebook posts. In 2022 we worked more on expanding our activities here, and from January to December, we grew our follower base from 6,844 to 16,500.
Our Facebook page growth was smaller, from 59,241 page likes to 60,209. We’ve noticed a gradual reduction in activity on Facebook over the last few years, which reflects its changing audience, and the move towards newer mobile applications. Nonetheless, Facebook still provides a good opportunity to interact with end users of LibreOffice, and every day we checked in to answer questions, get feedback, and post announcements/tips about the software.
Our YouTube channel grew from 15,015 subscribers and 2,420,699 video views in January 2022 to 17,964 subscribers and 2,858,092 video views by the end of the year. The “LibreOffice 7.3: New Features” video (a fantastic production by the Indonesian community) had over 196,000 views – while the video for LibreOffice 7.4 had over 47,000. We also added videos from FOSDEM and the LibreOffice Conference 2022.
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