The Strategic Marketing Plan discussed in 2020 has introduced a couple of concepts – LibreOffice Ecosystem and LibreOffice Technology – which will be the cornerstone of LibreOffice marketing activities for the foreseeable future, and will be deployed on web properties, marketing materials, documents, presentations and merchandise for events. Now, we need high-impact visuals to stress the importance of these concepts for LibreOffice.
Based on the success of the community contest for the 2020 Anniversary Logo, which has provided a consistent visual image for presentations at virtual events in 2020 (and will be used in 2021 as well), The Document Foundation is challenging community members with the task of developing two different logos:
(1) LibreOffice Ecosystem logo, to underline the unique characteristics of the LibreOffice project: global reach, continuous research for improvement and high quality, inclusiveness, loyalty to copyleft licenses, smooth combination of paid and volunteer contributors, and eventually lots of fun especially at events. The LibreOffice Sustainability slide deck provides an extensive description of the concept: https://nextcloud.documentfoundation.org/s/4qLzRad8wNd8pFk.
(2) LibreOffice Technology logo, to underline the uniqueness of the LibreOffice platform, which provides a single common engine for all platforms, from desktop to mobile to cloud, and therefore a more consistent way of handling files both in ODF and OOXML document formats, which improves interoperability. The LibreOffice Technology slide deck provides an extensive description of the concept: https://nextcloud.documentfoundation.org/s/Xw4A7mY6W6yJTqo.
LibreOffice Ecosystem logo is the most important one, so community members should focus their best energies on it. LibreOffice Technology logo would be nice to have, but not as important as the Ecosystem one, as this will be a logo that all community members should use.
As a reference, TDF design and style guides (Corporate Image) are published on the wiki: https://wiki.documentfoundation.org/Marketing/Branding.
Both logos will be used for presentations, event signage, merchandise and gadgets (like stickers). They should be easy to recognize and read even at small sizes.
Both logos logo must be developed with free and open source software, and released in vector-based (SVG) as well as bitmap-based (PNG, JPG) formats. The logo must be available in a square or nearly square version, plus other formats as appropriate. An example of a possible implementation should also be provided with the proposal.
Intellectual property must be released under the Creative Commons Attribution-Share Alike 4.0 License (https://creativecommons.org/licenses/by-sa/4.0/), while a copyright transfer to TDF is not required. The authors must declare in writing that they are the sole owner of all rights related to the artwork they have developed.
It should be clear that this is not a request for a mascot, and any kind of proposal which could be interpreted as a mascot will not be considered. Also, the logo must have a global reach, and as such any reference to a regional styling approach will not be considered.
Logo proposals must be sent to: firstname.lastname@example.org by Augus 31, 2021, at 11:59PM UTC. TDF Team will select the winning proposals, which will be announced – and used – during the LibreOffice Virtual Conference, from September 23 to September 25, 2021.
We look forward to meeting the authors of the winning proposals at FOSDEM 2022 in Brussels or at the LibreOffice Conference 2022 (location still to be decided), to celebrate their work.