Update on marketing and communication plans for the LibreOffice 7.x series

From the Board of Directors at The Document Foundation, the non-profit entity behind LibreOffice:

Dear fellow Community members,

Time has now come to decide how to proceed with some of the proposed changes taken from the Marketing/Communication Plan for 2020-2025 with the regards of the 7.0 release, due in some weeks.

We really appreciated ideas and thoughts coming from our Community and we want to thank everyone who actively participated in the discussion, providing different points of views and sharing different scenarios, and proving themselves as passionate and caring members of the Community. Many contributions found on the board-discuss mailing list and/or via other channels are thoughtful, interesting and worthy of a much more profound discussion, in the common effort to overcome the challenge we have at hand: providing even better sustainability to the Project and its Community.

All those ideas, objections and insights will require more time to digest, merge and distill than the short time that separates us from the 7.0 release, the major release for the 10th anniversary of our beloved project, LibreOffice.

As such, the Board of Directors decided that the Marketing/Communication Plan for 2020-2025 has to undergo further investigations and refinements, that we hope to carry on with the support of Community members, with the goal of implementing in a future release some clear, discussed and agreed changes on branding and Marketing that will help improving the sustainability of the project without lessening or hindering the role of LibreOffice and its Community inside the free software panorama.

Because of the importance of the topic at hand and the need of a worthy and compelling discussion with the Community, we will provide a time plan in a few days as well as some guidelines, with the goal of streamlining the process and coming to some good conclusions in a quick and effective way.

As such, the 7.0 release of LibreOffice will not see any of the tagline/flavor text proposed inside the release candidate (RC) versions, the Marketing/Communication Plan for 2020-2025 or any of the alternatives proposed during the discussion, specifically inside the splash-screen, the start center and the about box; to explain it with other words, the modifications put in the RC versions with the regards of branding will be reverted to a previous state, so there will be seamless continuity from the 6.4 version to the 7.0.

As stated before, none of the changes being evaluated will affect the license, the availability, the permitted uses and/or the functionality. LibreOffice will always be free software and nothing is changing for end users, developers and Community members.

Yet again, we renew our encouragement to contribute actively in the discussion about the Marketing/Communication Plan for 2020-2025 in the next weeks, to allow for a more effective branding/Marketing ideas for the LibreOffice product and sustainability of its Community.

LibreOffice is celebrating its tenth birthday this year. We wouldn’t be where we are today without you, our worldwide amazing Community and all of its members, no matter their profession or background. Thank you truly, to all of you, for the passion, energy and creativity you put into this joint and thriving project. We’re looking forward to the next ten years to come!

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