Update about Marketing Activities in 2nd Half of 2017
LibreOffice has turned seven on September 28, 2017. When we launched our first press release on September 28, 2010, our entire mailing list was quite small: 200 recipients gathered from different sources with journalists and media contacts from all over the world. During these seven years, my main task has been media relations. One of the most important objectives has been the improvement of the mailing lists, both in terms of quantity and quality. Today, after seven years, the size of the database has changed dramatically, as we have almost 19,000 email address in our mailing lists, which are targeted based on country, platform (desktop, iOS, Android, mobile, cloud) and focus (security and reviews). In 2017, we have started to target industry analysts, but this list is far from being complete. Based on geography, we have 6 global lists (journalists, analysts, teams), 70 lists for Europe, 30 lists for the Americas, 5 lists for Pacific, 21 lists for Africa, 18 lists for Asia Middle East, 17 lists for Asia, and 24 lists for Asia Far East. In addition, around 5,000 records are updated and 2,500 are added each year. Lists are global by country, plus each country – when possible
