Annual Report 2019: Marketing community activities
(Note: this is a section from The Document Foundation’s Annual Report 2019, which will be published in full in the coming weeks.) Ongoing Marketing Activities Marketing at The Document Foundation and LibreOffice is a large team effort, with contractors paid for their activity – thanks to the money made available by our generous donors – and several volunteers, carrying out actions both at global and local levels to increase visibility and brand awareness. One of the main ongoing projects has been the improvement of the donation page, with several test of page design and wording and of suggested donation amounts. In addition, statistics have been monitored on a daily basis, to trigger a quick reaction to negative fluctuations. As a result, the unexpected low number of donations in February 2019 was counterbalanced by the positive numbers of the following months. Another ongoing project has been the Community Member Monday Series, with a weekly interview to one or more community members about their contributions to the project, especially within their native language community. Looking at the interviews, it’s rather easy to realize how diverse and geographically spread are the contributors to the LibreOffice project. The marketing team created a series of
